MotoYuva W230 Ad

Motorola has launched a new campaign for the second phone in its ‘Yuva’ series – MotoYuva W230. This MP3 player phone is priced at Rs 3,050 ...

Motorola has launched a new campaign for the second phone in its ‘Yuva’ series – MotoYuva W230. This MP3 player phone is priced at Rs 3,050 and it offers 2GB expandable memory along with stereo FM recording and a dedicated music key. The focus of the yuva series ad campaigns is on the rebellious youth part however its first head ad was a rather over the top and offensive to say the least but the ad for this phone is humorous and has been well received take a look at the video of the ad

As part of new Motorola Strategy in India Motorola is focusing on cheaper yet feature laden stylish phones. With MotoYuva Motorola is targeting youth in the age group 19-29 who would love its stylish phones but cannot afford its higher priced models like Razr. MotoYuva W230 has been Positioned as an entry level music phone with the message "Ab apni suno". However the problem with the campaign is that while the campaign is quite appealing to the youth it appears offensive to the parents who in many case control the purse strings lets see how this pan out
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4 comments

Nilesh Trivedi said...

I don't think that would be a problem. Although parents do control the budget, the cellphone model choice stands still with the kids :-)

Abhishek said...

Yes but if the question is buying a model of phone which is making fun of you then would you agree that's the situation of parents in this case

Anonymous said...

Middle aged parents are not really brand savvy. My parents dont even know the difference between a nokia and a samsung.

So i see no real harm in the ad campaign

Abhishek said...

Interesting what you say is true but however Yuva ads are attempted to make parents look bad and even though they mite not notice brands i am sure they are noticing this ad my mom sure did so wud others.

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