Viral Marketing Mozilla launches a viral campaign for Firefox

Techcrunch reports on how Mozilla has quietly launched a new viral campaign in support of Firefox, complete with song and some fighting word...

Techcrunch reports on how Mozilla has quietly launched a new viral campaign in support of Firefox, complete with song and some fighting words against Internet Explorer. This is a nice way to take the fight down to Microsoft's court and make more mainstream people aware about this great browser. This viral campaign consists of a microsite, a viral video , and a viral blog covering all the elements of viral marketing.

The main part of the campaign is a site by the name of Fight Against Boredom which apparently means don’t use Internet Explorer, use Firefox. The site itself features a fake talk show setup, links to a Facebook page, downloads for the fight boredom song, and links to download Firefox. It’s meant to be viral and there are loads of funny statistics on the page claiming from Nielson online which claim that Compared to Internet Explorer users, Firefox users are

  • 21% less likely to be a sales representative or agent at their current place of business.
  • 12% less likely to have done any online research on debt consolidation within the last 30 days.
  • 56% more likely to have purchased Latin or salsa music in the last 3 months.
  • 45% more likely to have gone on vacation in San Francisco within the last 2 years.
  • 33% less likely to live with others suffering from high cholesterol.
  • 24% less likely to live with others suffering from heart disease.
  • 66% more likely to have viewed or listened to audio or video about politics or public affairs news within the last 30 day.
  • 89% more likely to have purchased database software for work in the last year.
  • * 38% less likely to live with others suffering from breast cancer.
There’s even a fake blog complete with mocked up Mozilla criticisms that is pretending to report on the viral campaign as well. Enjoy this youtube video of the song also
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