Tata Nano's Online Marketing Initiative

Tata has launched an online community based marketing effort to generate pre launch buzz about Tata Nano and build a community around its ...

Tata has launched an online community based marketing effort to generate pre launch buzz about Tata Nano and build a community around its brand. Tata Nano is touted as the people’s car and building up on that platform Tata has launched a website named www.tatanano.com to direct to an intrinsically social media driven website for the Tata Nano hosted on Tata Motors subdomain. The website features a blog and a forum which already has 12000 members and a dream car configurator which allows you to play with Tata Nano's design and create your own design. Tata seems to be actively engaging people by also discussing the ideas being generated in forum including the idea of actually selling the car online. Using this Tata can also actually gauge international interest in Nano however the only thing that strikes me is the fact that why is this campaign not on a different microsite but is hosted on Tata Motors own sub domain.
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2 comments

Internet marketing said...

Wow! its imagine about online marketing.I think Internet marketing is really very good and latest technique for selling and purchasing the product.

james pandreson said...

Blogs which created the biggest splash in the webdom. These are the rock and roll guys of the blog world.
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pandreson

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