Ibibo's Balti Campaign

These days Internet companies are spending the most on advertising themselves on TV and so how can big pocket ibibo be left behind so Ibibo ...

These days Internet companies are spending the most on advertising themselves on TV and so how can big pocket ibibo be left behind so Ibibo has launched "the Balti (Bucket)" ad campaign. Now this campaign seems to be inspired by Bingo's rather different approach to advertising create an ad which is different to catch attention. However the problem is that this ad leaves you wondering as to what is the connection between bucket and ibibo. The press release says that "as the core proposition of ibibo.com is to enable you to find and discover new people across India, just as you would on a long train journey, the ad is about the basic human need which is to talk" however i don't see how this message is conveyed by the ad. In case you missed it here is the ad
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3 comments

Gunjan Utraja said...

Hi Abhishek,
You have a pretty interesting blog, keep up the good work, we just launced www.GharExpert.com a website designed to provide interior decoration, vastu and construction tips to Indian users.

We have also developed an animation to promote it, would love your comments on it.

The animation is at http://www.GharExpert.com/runad.htm

I blog at http://GharExpert.blogspot.com
Gunjan

Anonymous said...

Hey nice analysis and probably we have something common here about this ad ;)

It is not just limited to the message but the whole thing is crap. They want people who are cut copy paste - wella type fools

Check this one:
http://whatsinthename.adidiot.com/wp/category/ibibo-balti-ad/

Ansh said...

Well Said..The concept of bucket was new but was really not understandable.
The concept, inspired by orkut, is gaining popularity nowadays but is nowhere near to orkut both in number of hits and members.

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Anshu
Social Media Marketing - 248047418.413129

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