B2B Marketing and New Media platforms

B2B marketing is an often neglected segment of the web however B2B marketeers are more willing to experiment by marketing on new age media p...

iStorez a new approach to Email Marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. Mo...

Ecommerce Books most purchased item on Internet

According to a global online survey conducted by leading research firm A.C Nielsen the market for online shopping has increased by 40 per c...

Tata Nano's Online Marketing Initiative

Tata has launched an online community based marketing effort to generate pre launch buzz about Tata Nano and build a community around its ...

Airtel's Border Campaign

The talking point these days is Airtel's Border campaign shown below which is launched under "Barriers break when people talk"...

Mycan and Pepsi's Digital Marketing Campaign

When Pepsi started campaigning its range of My can ads where a young boy calls Shahrukh and John Abraham Uncle it left everyone wondering as...

Buzz Marketing : Modu

In a brilliant attempt to generate pre launch Buzz mobile stealth startup Modu is circulating the teaser video below about its soon-to-laun...

Ibibo's Balti Campaign

These days Internet companies are spending the most on advertising themselves on TV and so how can big pocket ibibo be left behind so Ibibo ...

Steve Jobs the Master Marketeer

Steve Jobs revealed a new gorgeous looking World's thinnest notebook at Macworld and left everyone gushing named Air. Air is an apt n...

Indian Blogging Scene

This Sunday NDTV did a show called "We the People" hosted by Barkha Dutt on Indian Bloggers with a topic should blogs be regulated...

Bluetooth Marketing Will it Take off

With nearly 250 million mobile users Mobile marketing is one of the latest trend to hit India. Bluetooth Marketing is one of the means of m...

How to sell Tata Nano

So now that world's cheapest car Tata Nano has been launched its time for marketing's role to come in play. How will Tata sell the ...

Social Networking explained in a Comical way

Whether the user be on Orkut or Facebook or Myspace or our very own Bigadda this is our very own social networking generation and if you are...

Tata Nano The 1 Lakh Car that might change the world

Tata has done India proud by keeping its promise of coming out with Rs 1 lakh($2500) car which is the lowest priced car in the world. Nano, ...

Marketing Case Study ITC’s Bingo

Business Standard's Annual Brand Derby has picked Bingo as the most successful launch of 2007. Vodafone was a close second to Bingo for ...

Yahoo's new play for Mobile Advertising

After Google's Android its Yahoo's turn to try and shake up the mobile content market and capture a share of the growing mobile adv...

Bill Gates Last Day in Office

Microsoft has always looked for unique ways to market itself and year on year and they have always used Consumer Electronics Show(CES 2008) ...

Viral Marketing Mozilla launches a viral campaign for Firefox

Techcrunch reports on how Mozilla has quietly launched a new viral campaign in support of Firefox, complete with song and some fighting word...

Impossible is nothing Adidas Sachin Ad

last year during the disastrous cricket world cup Adidas had launched a sparkling Campaign featuring Sachin Tendulkar. Adidas had roped in 3...

10 Amazing Startups to watch out for in 2008

Bernard Lunn at Readwriteweb looked at the dynamics of startups and innovation in India vs. the U.S. He raised a very pertinent question th...

Best Indian Ad of 2007

Synovate has ranked this year's advertisements on Brand recall, awareness, likeability and believability and on that basis has rated Fia...

Microsoft using Youtube for promotion

Here is to strength of Youtube as a marketing platform and reach Techcrunch reports that Google's rival Microsoft has set up a channel o...

Happy New Year

Happy New year to all of my readers.6 months ago I launched this blog as a means of sharing all the interesting news and examples of creat...

archive