Wipro turns to Viral Marketing via Youtube

Wipro the Indian IT major has turned to viral marketing to market itself and has decided to use  youtube for marketing itself. Wipro has upl...

Trends in Social Networking in India

Comscore in its report tells that nearly 60.3% of the Indian internet users are using any of social networks. Ashish kashyap CEO of ibibo li...

Akshay Kumar Thums UP Chandni Chowk to China Ad

Akshay Kumar is the brand ambassador for Thums Up and the image that the brand has always portrayed is a drink for the action oriented macho...

Ads: Apple Bean Counter Get a Mac

Apple Mac ads are fun to watch even though they might not be aired in India and so here is one more gem enjoy the video

Indian Luxury Goods Market hit by Recession

During a slowdown, luxury is the first segment to take a hit and it is expected that luxury brands will take a dip of 10 to 15 per cent.Thi...

Ghajini Movie Marketing Campaign an analysis

Aamir Khan's Ghazini is slowly becoming a casestudy in how to create a buzz around a movie and it is said that 30% or 15 crore of the 50...

Google India's study on Consumer buying behaviour

This recession has badly hit all Internet players in India including google and so they are trying to built some PR about the success of onl...

Facebook Growth Story: Demographics and engagement

Facebook one of world's largest network and the second largest in India has released some statistics about its growth and engagement it ...

SME Marketing: Cisco rolls out Network on wheels

Indian Small and Medium enterprises (SMEs) are growing and adding more business partners nationally and internationally. As per an Access Ma...

Online Advertising 2009 Predictions

Emarketeer has released its set of end of year predictions for 2009 about online advertising and internet in general with some of them being...

Twitter Earns a million dollar in revenue for Dell

Twitter the microblogging social site and a early adopter favourite has become very integral part of social media strategy for many US compa...

Internet in India Demographics and Top sites

Among the long list of overoptimistic internet projections here is one more would you believe 80 million users by 2010 that seems to be late...

Shahrukh Khan goes virtual for Compaq Campaign

Compaq has created a new microsite called  Letsgetgoin and is using its brand ambassador, film actor Shah Rukh Khan, to talk to its target ...

Indian Entertainment and Media Industry badly hit by recession

For a sector that saw a 20 per cent growth in the heady two years before the financial meltdown recession and painful advertising cuts has h...

Marketing in Web 2.0 world

Wall Street Journal has this wonderful article on social media marketing and makes some good points.For marketers, Web 2.0 offers a remarkab...

Ghazini Ambushes Rab Ne Bana di Jodi classic Gureilla Marketing

In a classic gureilla marketing move Aamir Khan has ambushed Yashraj films and Shahrukh khan's movie Rab Ne Bana Di jodi as reported by ...

Indian Baby Care Market 2008-09 analysis

Though the economy continues to experience instability, one thing is certain: As the population continues to grow, so does the baby care mar...

Twitter: A research by HP labs

HP Labs has done a research on twitter the popular microblogging platform which has been quite successful in attracting the early adopter cr...

Microsoft India Launches Campaign Windows. Life without Walls

Microsoft PR team mailed me at midnight to break their new holistic campaign titled  Windows. Life Without Walls.This is an effort to promot...

World Ad spending to decline by 2%: Zenith Study

ZenithOptimedia has reduced its forecast for ad-spend growth in 2009 from 4% to 0.2% as the fallout from the financial crisis has spread thr...

Future Group to become branded player

Future Group has made a decision to create brands in the FMCG, consumer durables and apparel spaces. Future Group chairman Kishore Biyani ha...

Facebook Connect, Google Friend Implications and the social web

Most people spend a small amount of time doing things like checking email, reading news or searching for some information on the net which m...

Tata Tea Jaago Re Campaign

Tata tea has really taken cause based marketing and corporate social responsibility to another level with Jaago re campaign and is really tr...

Fear Marketing

Marketing with fear is a powerful tool. Fear is a universal emotion, it's viral and people will go to great lengths to make it go away t...

Ads: Bharti Airtel Proud to be Indian New Inspirational Ad

Bharti has released a new ad campaign which highlights the achievements of Indians and ties it with Bharti and is really an inspirational ad...

Ads: Kareena Kapoor Kurkure Ad

In the latest ad for Pepsico's Kurkure Desi beats the theme is desi and so Kareena Kapoor enacts  the story of cindrella in a typical de...

Microsoft India launches Winwithsearch Contest and a Viral for promoting Livesearch

Microsoft's PR team mailed me to announce the launch of a new contest called Winwithsearch designed to promote live search's new fea...

Presentation:Google Strategies and Insights

Take a look at this wonderful presentation on Google's overall strategy and the reasonsfor its success given by French Consulting firm F...

Rural Marketing:Analysis of Rural Markets of India by NCAER

With experts pointing out that rural India will comparatively remain safe from recession and marketeers should target them lets take a look ...

Indian Advertising 2008 Growth Rate Slumps Budget Shrinks

According to a story in Livemint due to ongoing credit crisis and recession the advertising budgets have been cut drastically and growth rat...

IBM: 5 major innovations to change the world

IBM has just released its 3rd list of " Next Five in Five "   a list of innovations that have the potential to change the way peop...

Ecommerce in India: Ebay Census 2008 an Analysis

Ebay India has released a new report containing some interesting insights about Indian ecommerce market. India's top five eCommerce hubs...

Mumbai Terror Attack (Updated)

Update: If you are looking for your relatives Check the official list of 345 people injured or dead at Mumbai hel p  Mumbai my city has bee...

Competitive Intelligence Tools for Web

Competitive Intelligence is the action of gathering, analyzing, and applying information about products, domain constituents, customers, and...

Deloitte's Wierd Viral Ad for Recruiting

Deloitte the prestigious auditing and consulting firm and one of the more coveted firms at B schools recently launched a wierd viral ad prom...

10 ways Digital can help survive Recession

There is no getting away bad times are upon us and the recession is a reality and so in these times check out this interesting presentation ...

Comscore Social Networking Report

Just after the synovate research on social networking in India . Comscore has released a report showing some statistics about percent reach...

Research: Synovate on Social Networking and Internet in India

In one of the rare surveys on India's internet space leading market research firm Synovate have done a study commissioned by Business To...

Future of Search: Google Launches Searches by voice on iphone

Google has been experimenting in a big way to increase its reach on mobile and in an effort to do that they have been experimenting with voi...

Research: Blog Content Influence Purchase Decisions

According to JupiterResearch latest study blog readers are strongly influenced by blog content when it comes to purchase decisions across ...

Youtube Sponsored Videos another form of Adwords

YouTube started displaying advertisements inside selected partner videos a year and a half ago and moved to include selected videos in AdSen...

MTV Youth Icon Nominees: An Amazing collection of innovators

While MTV over the years has been nominating sportstars or celebrities as youth icons for the first time it has decided to do something mean...

The Art of User research

Google is famous for their simple and intuitive User Interface but underlying this interface is a huge amount of research done on their user...

Tata Tea's Rural Marketing Initiative in U.P

Businessworld points out this week about Tata Tea's unique rural marketing initiative "Gaon Chalo" in U.P which drove Tata Tea...

Make A Difference Another Praiseworthy Effort

While traveling this week I managed to get a copy of the Booker Winning White Tiger from the Airport now this is a novel which brutally expl...

Nokia targets Rural market and low cost Internet as part of India strategy

Nokia will unveil for India next year an Internet-browser enabled handset priced at around Rs. 2,500 as part of a strategy to sell low-price...

Research: Repeat visitors more likely to click Online Ads

Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to a study by iPerceptions ...

Tata Sky Plus Aamir Khan Gul Panag Ad

After a successful and humorous Tata Sky introduction campaign Aamir is back in yet another Tata Sky plus ad which also features Gul Panag....

Research: Word of Mouth and Online reviews most important in purchase decisions

Many companies downplay the importance of online communities because only a few percent of all Internet users contribute to them heavily. Wh...

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