Viral Marketing: ICICI Prudential

Viral Marketing is now a part of 360 degree marketing approach of the companies and ICICI prudential has created a new viral to promote its...

Viral Marketing is now a part of 360 degree marketing approach of the companies and ICICI prudential has created a new viral to promote its health insurance solutions .Created as a spoof on 1970's style of films this is created by contest2win.com. (I appologise for mistakenly attributing it to WC earlier and as pointed out in the comments.)
This viral titled "Beta no.1 "has been created to complement ICICI Prudential's large scale advertising already running on TV Screens. This viral has a 1970's feel with an Amitabh bacchan lookalike talking to a doctor about his ill mother. The doctor than prescribes some medicine, and says “Tumhari Maa ko dua ki nahi , dawa ki zaroorat hai”. Our hero somehow manages to bring the medicine but how therein lies the suspense watch this entertaining viral to find out
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6 comments

Ekalavya said...

Thanks for the mention Abhishek.
Hope you liked it...
we've got an amazing response to the ad.

Also check out http://StrippingSanta.com - Something just for fun...!

Ekalavya said...

Oh yeah...you got the creators wrong!
It's Contests2Win.com and not WebChutney!

uc said...

It's created by contests2win.com (check the logo at the bottom of the page on www.betano1.com)

Abhishek said...

Thanks for pointing it out i have made the change

Rituraj Sharma said...

Hey Abhishek Thanks for sharing such a viral marketing , but I could not see this video. Please tell me how can I get that video.

Abhishek said...

Well the viral was old and has been removed now

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