Trend Analysis: India Internet market and key statistics

IAMAI and IMRB have come out with Internet in India report for 2007 and they have claimed active Internet user (some one who has used Inte...

IAMAI and IMRB have come out with Internet in India report for 2007 and they have claimed active Internet user (some one who has used Internet at least once in last month) base of 32 million however a more important figure for Internet companies should be those users who use Internet at least 2-3 times a week which comes out to be 20.8 million.There are some other interesting analysis for Internet
  • For 51% of total users main application of use is email this is why Indian portals are still advertising on their email features.
  • For college going students only 32% say primary use is email while 35% use it for entertainment (Orkut might be a major player in this segment)
  • Disappointingly only 5% use it for ecommerce with the highest percentage of users coming from young men below age of 35 who are not college students.
  • In keeping with international trends office and cybercafes are major sources of use.
  • Though the report claims that other SECs are becoming important but I believe importantly we should look at active users for our analysis and not all users wherein SEC A and SEC B remain dominant.
You can download the report here
Related Read:
India Online Juxt Consult Report
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