HUL plans TV Shows to Promote its Brands

Mint has an interesting report on how India’s biggest advertiser Hindustan Unilever Ltd (HUL) plans to launch 15 television programmes built...

Mint has an interesting report on how India’s biggest advertiser Hindustan Unilever Ltd (HUL) plans to launch 15 television programmes built around its brands on various TV channels this is so because it does not want these brands to be lost in the clutter of commercials that appear along with other popular programmes
The company, which spent Rs1,273 crore on advertising and promotion in fiscal 2006-07, and around 60% of this on TV, believes such shows will help its brands connect better with customers.
HUL’s move is inspired by the success of one such show, Wheel Smart Shrimati, launched last year on Doordarshan.Wheel Smart Shrimati, which is still on air, is a game show that fetes homemakers who are intelligent and resourceful.(via mint)
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