Viral Marketing CaseStudy QuckSilver's Dynamite Surfer

This 80-second clip has been viewed a record-breaking ten million times and has prompted a fierce debate about whether or not it is real.Sit...

This 80-second clip has been viewed a record-breaking ten million times and has prompted a fierce debate about whether or not it is real.Sites that hosted the video were overwhelmed with comments, with some fans even claiming to have tried to copy the astonishing feat and has turned into one of the most successful viral marketing campaigns ever.
The grainy footage, apparently captured on a mobile phone camera, shows a group of youngsters seemingly playing with a bundle of dynamite by a lake while one of them paddles into the centre on a surfboard.One of the youths runs on to a bridge, lights a stick of the explosive and throws it into the lake.After a moment's pause, it explodes, sending a huge flume shooting into the air and creating a massive wave.The surfer waits, paddles like mad, then coolly catches the wave and rides it to the water's edge - all to the beat of a pounding rap track.

The film was in reality shot on high-definition cameras and digitally altered later to look as if it had come from a mobile phone camera.The explosion was created separately and so was the wave ridden by the surfer which actually was a natural sea wave and it was all a fake with the aim being to subconsciously showcase the brand quicksilver.
The debate became loud all over the Net with regard to how real this is, how could they get permission, how many fish were killed by the explosion, what camera phone can do all that, etc. This is again part of the beauty of viral marketing - you want to drive debate, you want people to talk about your brand, you want people to send this around to their friends and talk about it.
via dailymail
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