Funny Heinz Indian Housewife ad

Piitsburgh Based American food major Heinz has been targeting Indian housewives for a long time .It is number 3 in Indian market with a mar...

Piitsburgh Based American food major Heinz has been targeting Indian housewives for a long time .It is number 3 in Indian market with a marketshare of 7%. Realising the complexities of marketing food brands in the country, Heinz claims, "Indians are fussy eaters and we have to deliver the right taste, nutrition and price. The biggest challenge in India is to take the housewife away from her home to go and buy packaged food".This advertisement which is funny and portrays a South Indian Housewife however it doesn't really portrays Heinz any differently than other Ketchup's in the market take a look
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