HCL makes Lame efforts at Branding itself

I wrote about how Indian software factories (IT companies) are starting to brand themselves and I recently came across an effort by another...

I wrote about how Indian software factories (IT companies) are starting to brand themselves and I recently came across an effort by another Indian software factory HCL making a lame effort to promote their brand in an ad of all places on Aaj Tak.The ad shows a young hitchhiker hitching a ride from an investment banker on a lonely highway stretch and makes a laughable comparison of an i banker with a software engineer with the software engineer coming out on top .Now I like the way how they promote it on youtube with a dedicated brand HCL channel but the ad itself is way over the top with the ad going on to show that software engineer goes on to onsite with a personal helicopter which was way too much for me.Now it is true that most software engineers leave their jobs for doing an MBA and dream of becoming an investment banker but to show completely opposite of that is taking it a little too far from reality and if you really intend to promote the company you should have tried doing it the Google way take a look at one of the Google ads about working at Google and that's what matters.Take a look at first the HCL ad and then the Google ad

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