Technology versus Marketing

I routinely see people criticizing attempts to promote startup tech websites as making a mistake and asking them to concentrate upon their p...

I routinely see people criticizing attempts to promote startup tech websites as making a mistake and asking them to concentrate upon their product but the biggest mistake that tech startups make is to think that spending on marketing is a mistake and making a good product will ensure that consumers will flock to you. I am not saying that having a good product is not important it is important but more important is selling that product to a customer.As Peter Drucker once said innovation & marketing go hand in hand and are the main drivers of a company
Well just in case you don't believe me why not see what marketing Guru Seth Godin had to say to Google employees on marketing classic case of teaching marketing to the innovators .Let me warn you that video is a very long 48 mins but is one of the best efforts of Seth in which he talks about how Technology doesn't wins always he talks about Sun which once said that technology will solve all your problems and you don't need marketing and we can see why sun despite creating Java platform could never manage to become a big company
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