10 Benefits of building a strong Brand

After writing about how Indian software factories TCS,Infosys,Wipro have started branding themselves here from branding strategy insider a...

After writing about how Indian software factories TCS,Infosys,Wipro have started branding themselves here from branding strategy insider are 10 benefits of Building Strong Brands
  1. Increased revenues and market share
  2. Decreased price sensitivity
  3. Increased customer loyalty
  4. Additional leverage with vendors and retailers (for manufacturers)
  5. Increased profitability
  6. Increased stock price, shareholder value and sale value
  7. Increased clarity of vision
  8. Increased ability to mobilize an organization's people and focus its activities
  9. Increased ability to expand into new product and service categories
  10. Increased ability to attract and retain high quality employees
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