E commerce in India

Personally i don't think that ecommerce can really replace traditional retailers since the emotional connect one of the most important f...

Personally i don't think that ecommerce can really replace traditional retailers since the emotional connect one of the most important factors of marketing is missing in this medium so it can only be used for only those products where ease is important. However companies like Amazon have added personalized touches and recommendations system to achieve a connect but still it can serve only as another medium of selling to complement traditional retailers.However many companies are bullish on this and since its base is low it is bound to increase
Business Standard is reporting how e commerce is growing and is reaching non metros in India.
A look at jewellery brand Adora's online orders records speaks volumes for the growth of e-commerce in tier B and C towns. Of the current 13 orders pending in the firm’s online orders register, nine are from Tier B and C towns like Phagwara in Punjab, Durgapur in West Bengal and Bhubaneshwar in Orrisa.
Non metro or rural towns account for 35 per cent of our online sales," says Chetan Dhowan, CEO, Adora Jewellery, a brand owned by Concept Jewellery (India)
Deepa Thomas, manager-Corporate Communications, eBay, which has 2 million registered users spread across 670 towns affirms the trend. "Around 50 per cent of our buyers come from the tier B and C towns like Agartala and Tripura," she says.
But despite the growth, the base of really ‘active’ online buyers (those who buy online at least once a month) is almost stagnant at 2.2 million, same as 2006
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