A review of DesiMartini and the viral campaign of Makkadman

As I mentioned here Webchutney created the viral campaign Makkadman for Desimartini .I thought let me review Desimartini and see how does ...

As I mentioned here Webchutney created the viral campaign Makkadman for Desimartini .I thought let me review Desimartini and see how does it stack up in India's Social Networking Scene(SNS).At the time of my review on Sunday evening it seems to have 187056 members out of which 1232 members were online pretty decent numbers.
Here is the advertising video of desimartini
Pity the site doesn't live up to the expectations generated by the ad
Lets first take a look at the positives of Desimartini It has features ranging from blog ,videos,photos,games and a mobile component also but its strongest feature is its desichatter feature which seems to be doing the wrk of Yahoo chat here.Another interesting feature was protecting privacy of profile which is genuinely helpful for gals and others can't see ur scraps that way.
The negatives firstly it seems to bear a striking resemblance to Facebook UI secondly some of its features and UI is not so clear and untill I went down to help i coudn't figure out that even a private chat feature was present there.The picture component is not so gud the thumbnails look bad and when i uploaded my photo untill I got it to standard size of 640 by 800 i wasn't able to upload the picture same was case for many users whose photo was nt visible.search feature only allows to search by name and nt by other features like location like Orkut and overall it was a little confusing experience and fr sumone used to barebones interface of Orkut its nt very encouraging.
Major Scope for Desimartini seems to be with its seemingly popular chat feature and a scope for extending it in mobile field however for tht it needs to get gals to register and also to ensure that it improves its user interface which is too cluttered and pretty confusing fr an average not so tech savvy user.
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