Marketing an Internet Firm in India

Its tough for an Internet Firm as they have to market themselves online as well as ofline in India. Ad spend on TV increased by 205% to 79 c...

Its tough for an Internet Firm as they have to market themselves online as well as ofline in India. Ad spend on TV increased by 205% to 79 crore by online firms as reported by Livemint . The article describes it
MakeMyTrip (India) Pvt. Ltd spends around Rs10 crore a year on print and television advertising. The travel firm has to necessarily be in the public eye in a country where the travel and hospitality businesses are booming.
The travel firm isn’t the only company with an online business model to discover the advantages of advertising in mainstream media such as print and television. Monster, Naukri, Cleartrip, Yatra, and Rediff, all companies with the .com suffix have. As have the online media programmes created by companies such as Hindustan Lever Ltd (SunsilkGangofGirls.com) and Cadbury India Ltd (Meethamoment.com).

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