India Online Gaming Market

Taking a look at the Online Gaming Market I found that the online gaming industry in India is worth Rs210 (US$4.92) million, according to a ...

Taking a look at the Online Gaming Market I found that the online gaming industry in India is worth Rs210 (US$4.92) million, according to a recently published IMRB-IAMAI report.However nearly 20 percent of this revenue (Rs40 million) goes directly to international players not based in India. Subscription-based revenues are three times more than advertising income. In the US, advertising accounts for close to 40 percent of revenues.
The Distribution of revenue is
Organized cyber cafes = Rs121.7 million
Subscription-based revenues = Rs66 million
Advertising = Rs22.4 million
The Internet advertising industry size is Rs1.6 billion and less than 2 percent of the Indian ad market as of now.
Zapak by Reliance (ADAG) is probably the only serious player in India and it was the partner for the recent Gamebox championship in Association with reliance Web world across India which featured nearly 11,000 gamers across india. Another Exciting Area maybe.
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