Reebok World Cup viral marketing campaign

Reebok had also launched an online super selector game. Ever since ESPN came out with this game many people have copied it and i must admit ...

Thoughts after reading Blink

Blink written by Malcom Gladwell writer of Tipping Point: The most striking thing about Blink is the fact about the author how when he grew...

Buzz Marketing a study in Indian context

Some students of IIM Banglore did a study on buzz marketing . They have found that buzz was most common for Technology Products (mobiles,...

Buzz Marketing Rural India examples

The marketers at Mahindra Farm Equipment realized that they had to identify and get progressive farmers and opinion leaders to interact with...

Buzz Marketing some negative examples

Burger King's Subservient Chicken - Burger King's marketing program called Subservient Chicken did indeed generate a lot of word of ...

Buzz or word of mouth marketing defined

A very successful word-of-mouth promotion creates buzz . Buzz generates a highly intense and interactive form of word-of-mouth referral that...

Viral Marketing Defined

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand a...

Buzz Marketing some succesful examples

Rather than blitzing the customers with TV commercials for its new Focus subcompact, Ford Motor Co. recruited just a handful of trend setter...

Buzz Marketing some successful examples

An oft discussed example of buzz marketing in the recent past is that used by Vespa scooters in which an unsuspecting target may notice a gr...

Tipping Point a great book on buzz marketing

Why did crime in New York drop so suddenly in the mid–90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking...

Kingfisher World Cup Buzz marketing

Well this one is gotta be great Kingfisher is promoting one of the posts on its blogs discussing Worldcup vs Girlfriend debate and this post...

Viral Marketing Mentos India

Well with the world cup around the corner and cricket fever running high Indian viral marketeers are targeting cricket websites with various...

archive