Distracted or Connected?

Two-Thirds of Internet Users Watch TV While Surfing the Net This is what emarketeer has to say not me and this multitasking has wide implica...

Two-Thirds of Internet Users Watch TV While Surfing the Net
This is what emarketeer has to say not me and this multitasking has wide implications for advertisers.This shows that how difficult it is to target a consumer through either TV or Internet u don't know where is the interest of consumers at this moment
Media multitasking is something that is often taken for granted, but actually has a profound impact on the ability to absorb and remember content, including advertising messages.

It goes on to suggest that this can be actually utilized by advertisers who can combine these two mediums i am not too sure though
http://www.emarketer.com/Article.aspx?1004533
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